Fashion photography

Everywhere we look we see images of beautiful women wearing the latest fashion, dressed from head to toe in the hottest looks from the catwalks of the world. These are the fashion models of today and tomorrow. These slick images surround us, but who creates these lasting impressions of cool? Who takes the time to study the art of capturing style and depth to produce a completely unique look with every image? Who else, but the fashion photographer.

In the fashion world names like David LaChapelle and Jill Greenberg are just as in-demand as the top fashion models that dominate the visual media. Fashion photographers are a subtle brand of celebrity, walking a delicate line between artist and industry professional.

The glamorous lifestyle may be the outsider's perception of fashion photography, but reaching success is a truly testing process. This profession is ruthless, and without the focus of strength to persist, the competition will throw you to the side. With every famous photographer there are thousands of others earning nothing from their trade.

You have to study your subject every day. Read, learn and think about everything you encounter. Everything you experience will contribute to how you perceive the world and consequently your art. Read fashion magazines whenever you can and invest in some quality fashion photography books. You can get some off Amazon.com easily. If you're serious about fashion photography then you need to have at least one professional-grade camera, some basic lighting equipment and a tripod. Look into the different types of camera as they will affect the photos you take.

Your portfolio is your most important asset when you are establishing yourself in the business. It represents what you can do, so spend time making sure it represents you perfectly. Fashion editors are going to want to see examples of your work before they hire you so spend time on that portfolio. It should have at least 20 photos to give sufficient space to show the different styles you can do. 4x5" format is recommended, but 8x10" will do if you're in a rush. Any publications featuring your work can be part of your portfolio too. Make sure to vary the style in your photographs, capturing figures from different perspectives.

When you apply for a job, you can expect to leave your portfolio there for a few weeks, so make sure you make copies of your portfolio so you don't have to be idle while hearing back from employers. For a different look try taking partial body shots, for instance photographing watches on wrists. They make a great contrast to the rest of your work.

Today it is becoming necessary to upload your work online. Make sure you website has a great look- you are an artist after all and presentation is everything. You can promote you work for free by entering it into online contests. The internet is a great place to network for professionals, so make sure you use it.